- Client
- Distell
- Agency
- 3 Verse
- Brand
- Orijin Gin
- Deliverable
- Launch key visual
The brief was a launch key visual for a new Marula-flavoured gin. The complication: the bottle did not exist yet. No sample to photograph, no label to light.
We built the bottle from the supplied artwork and structural reference, then modelled the Marula fruit and leaves around it so the green of the foliage picked up the label palette. Fruit is the hardest thing to fake; a retouched photograph of a real Marula rarely looks as appetising as a well-built render, because you control every blemish.
The client had marketing materials in market before the first production run. When the physical bottle arrived, the render already matched it.
What the client sent: final label artwork, a bottle dieline and a rough structural reference. What came back: a Product Master and a finished key visual. The physical bottle arrived weeks later and already matched its own advertising.
This is the pattern we now call The Hero in the asset library: one accurate product master, one campaign-grade image, built ahead of the product.
